Consumers want healthier foods and better packaging

16 06 2009

According to a new study of 1000 consumers in several counties conducted by Ipsos Marketing, Consumer Goods, the top three things consumers want from food manufacturers are: fresher ingredients, increased health benefits, and more environmentally friendly packaging.

More information here at 2sustain.com

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Children’s Choice

11 06 2009

The mission of Children’s Choice is about more than just feeding children. It’s to lay the groundwork for a nutritionally responsible lifestyle by providing wholesome foods to fuel school children and educating & empowering them to make healthy choices.

We couldn’t be happier to bring them in as a new client. Not only do they have a great, healthy, and sustainable product….they are really smart people, too. You gotta love working for a group who knows who they are and where they are going.

I see big things happening for this company.

Here’s our first [albeit quick] project. We developed a postcard that will be included in the welcome packets for the new school year. The card was printed by Modern Postcard.

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mmmmmmm….photograzing

13 04 2009

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God Likes Worms

14 03 2009

We’ve been worm composting for awhile now. I bought a container about 6 months ago from Smith & Hawken but you can get them much cheaper on stopwaste.org here in the east bay.

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For worms, I went to Bay Worms at the Berkeley Farmer’s Market on Thursday. Mickey Jergin was happy to help me since I had no clue what I was doing. I bought a big bag of dirt and worms and followed the instructions provided with the bin.

The bin is in the kitchen here at the studio and it doesn’t smell at all. When you are adding food you may experience a deep rich soil odor. It’s pretty amazing.

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The bottom of the bin has a spigot that releases the excess water that would go into the soil if you were composting outside. The liquid is rich in nutrients and is fabulous with a shot of vodka. Just kidding. It can be used on your indoor plants or your neighbor’s plants or your outdoor garden…..whatever.

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Every few months the bottom layer of the bin is removed and the soil, completely generated by the little ecosystem in the bin, is used outside in the garden. We then replace the layer to the top and the cycle continues.

I can’t believe how easy it was to set up and use. The worms prefer natural foods like vegetables scraps, egg shells, coffee grounds [and filters], and of course the occasional fruit cake. They do not like highly-processed foods, breads, cheeses, or meats. Because of this our diet here in the studio has considerably improved. Bonus. They also like to have a covering over the top of the food and dirt. This keeps it dark and warm. We use paper, cardboard, and compostable food containers. Another bonus.

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And yet another bonus is the godlike feeling you get when you are caring for the “world in the bin”. When you open the top and add food the worms recoil in horror [they hate light] and the bugs stop moving or start jumping around. In my head they are experiencing a supernatural experience complete with celestial music. I am their God and they will speak of this moment always. Or maybe not.

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Organic Roach Coach

5 02 2009

At the LA based Green Truck company, serving healthy, gourmet organic food in a fast and efficient way is not enough. They believe that a healthy environment is tantamount to living a healthy life.

The trucks run off of used vegetable oil and their food packaging containers are made from biodegradable products rather than plastics and Styrofoam. At Green Truck, the health of people and the planet is the bottom line. They use only certified organic ingredients, which protect your body from harmful pesticides and keeps pollutants away from plants, animals, and waterways. They also buy locally grown ingredients whenever possible.

Nice idea. Nice brand.

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Wordsmiths Unite ~ Feed the Hungry

24 12 2008

Put your craftsman-like skills to good use. This UN World Food Program game is completely addictive and your results are put to good use.

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EatGrub.org

9 11 2008

EatGrub.org is a site that promotes healthy, local, sustainable food for all….with lots of informational links.

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Frog Hollow Farms

23 09 2008

We’re a little late on this one. Frog Hollow Farms asked us to do a take away piece for their booth at the Slow Food Nation ‘08.

They asked us for a very simple yet beautiful canvas to explain visually and verbally their legendary organic Cal Red peaches.





Earl’s Organics

25 03 2008

We’re very happy to get an organic produce company into our list of clients! This past year has been transformational, promoting DK Design in the Green Build, Green Interior Design, and to a lesser extent, Organic Foods industries. By bringing on Earl’s Organics….the sole 100% organic wholesale operation in the San Francisco Produce Market….we have completed the loop!

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Several exciting brand development projects are in the works. Maybe we can score some free veggies, too. Bwah ha ha ha.

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