Consumers want healthier foods and better packaging

16 06 2009

According to a new study of 1000 consumers in several counties conducted by Ipsos Marketing, Consumer Goods, the top three things consumers want from food manufacturers are: fresher ingredients, increased health benefits, and more environmentally friendly packaging.

More information here at 2sustain.com

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Jeff King & Co Business System

19 03 2009

The 3 PMS color business system for Jeff King & Co was printed on 28# Mohawk Options 100% Recycled as well as the Envelopes on Mohawk Options 70# PC 100. We chose these papers for their beautiful quality along with their committment to the environment. Talking about paper conjurs up scenes from The Office but one thing to note is Mohawk’s environmental calculator tool available to designers. It allows you to calculate the savings achieved by using their products. The business cards were printed on 130# Endeavour Velvet Cover.

We used Bacchus Press, a local green printer here in Emeryville. They are fantastic. High-quality, green printing with a committment to customer service. They really know printing and are happy to go through all your options thoroughly.

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Bubbletecture H, Shuhei Endo, Japan

19 09 2008

Firm: Shuhei Endo Architect Institute

Website: www.paramodern.com

Location: Sayo-cho, Hyogo, Japan

Type: Institution and exhibition of earth environmental with a theater/lecture hall, a bookshop/galley and a workshop.

“We thought about creating the new environment architectural space that could share the point of contact with nature and environment providing a keyword called “the circulation” in a relation with nature for the request.”

More info here and here.





California Adopts Green Building Code for All New Construction

31 07 2008

“By adopting this first-in-the-nation statewide green building code, California is again leading the way to fight climate change and protect the environment,” Governor Arnold Schwarzenegger said in a statement released Thursday.

More information here.





Seafood Watch ~ Make Choices for Healthy Oceans

7 06 2008

You Have the Power. Your consumer choices make a difference.

The Monterey Bay Aquarium has developed a pocket guide that helps you support those fisheries and fish farms that are healthier for ocean wildlife and the environment.

Click here to visit the site and download the pocket guide for your region.

Carry the pocket guide to help you choose ocean-friendly seafood wherever you live or travel.

This is a great idea…..and a successful and well designed website.





Think ~ U.S. Postal Service

13 11 2007

From the Sundance Channel, here’s a video featuring our hero William McDonough and the Chief Marketing Officer of the USPS, Anita Bizzotto explaining their Cradle to Cradle initiative for the Post Office and how it was implemented.

Direct mail is an integral part of marketing. There is a fine line between marketing and selling your product profitably and how environmentally conscious you can be. By constantly seeking out ways to take advantage of new products or processes we’re able to develop marketing strategies that fit your company.

Click here for another article about the collaboration.