Think ~ U.S. Postal Service

From the Sundance Channel, here’s a video featuring our hero William McDonough and the Chief Marketing Officer of the USPS, Anita Bizzotto explaining their Cradle to Cradle initiative for the Post Office and how it was implemented.

Direct mail is an integral part of marketing. There is a fine line between marketing and selling your product profitably and how environmentally conscious you can be. By constantly seeking out ways to take advantage of new products or processes we’re able to develop marketing strategies that fit your company.

Click here for another article about the collaboration.